Strategic design support for ambitious businesses and creative teams.
Freelance brand strategist and graphic designer based in Bath, working with independent businesses, agencies and marketing teams across the UK.
Who I work with
I work with ambitious businesses and creative teams who need thoughtful, reliable design support. Whether you need an extra pair of hands, a stronger brand or ongoing support for your website, I bring strategic thinking and considered design to every project.
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Studios, agencies and marketing businesses
When the workload is full but another pair of hands would make all the difference, I can slot into your existing team and help keep projects moving.
Whether you need support for a busy period, a specific project or ongoing freelance capacity, I work collaboratively and can adapt to the way your team already works.
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Businesses that have outgrown their current brand
Your business has evolved, but your branding hasn't quite kept up.
I work with established service based businesses that are repositioning, growing, launching something new or simply ready for a brand that better reflects where they are now.
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For teams without an in house designer
Not every business needs a full time designer, but that doesn't mean design can sit at the bottom of the list.
I provide ongoing creative support for businesses that want someone they can rely on to keep their website, content and visual communications up to date.
Services
White Label Graphic DesignFlexible design support for studios, agencies and marketing teams
Need additional creative capacity? I work behind the scenes as an extension of your team, providing reliable graphic design support across branding, digital, print and marketing projects.
Branding & Graphic DesignStrategic branding and design for independent businesses
From evolving your brand to creating the materials that bring it to life, I combine strategy and design to create a clear, considered visual presence that supports your next stage of growth.
Website RetainersOngoing support for websites that need to stay current
Keep your website polished, up to date and working hard for your business. From portfolio updates and blog writing to SEO improvements, copy changes and ongoing design tweaks, I take care of the details for you.
Have a project in mind? Whether you need an extra pair of hands, a stronger brand or someone to keep your website moving forward, tell me what you’re working on and let’s see how I can help.
Why work with me
Good design is about more than making something look good. It’s about understanding what you need, asking the right questions and creating work that has a clear purpose.
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I look beyond the brief to understand the bigger picture, so the design isn't just visually strong, it supports what you're trying to achieve.
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From your brand identity to your website, presentations and marketing materials, I make sure your design feels aligned and recognisable wherever your business shows up.
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Whether you need help with one project or an ongoing design partner, I can work around your workload, priorities and existing team — giving you the support you actually need, when you need it.
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With 6+ years of experience across branding and graphic design, I've worked across a wide range of projects and know how to take an idea from the initial conversation through to finished, usable design.
Kind Words
“I had a really good experience working with Isabel in refining the brand identity and brand guidelines for my business. She was lovely to work with, and I would definitely recommend! I am very pleased with the results!”
Studio Pascoe
“Isabel is professional, creative and very easy to work with. She listened to my needs and offered a great service.”
Sophie Bates Architects
“Isabel quickly grasped the type of business I am developing and we worked together to hone in on a brand identity that I have confidence in. I gained a lot from this process, not only in terms of visual identity but it helped me focus and explore my business goals in more detail - making me sit down and create a proper plan.”
Zoe Claymore Garden Design
About Isabel
Hi, I'm Isabel, a freelance Brand Strategist, Designer and the founder of Studio Sulis. Over the past four years, I've had the privilege of working with independent businesses at every stage of their journey, from new ventures finding their feet to established businesses ready for a fresh direction.
What I enjoy most is getting to know the people behind the business. Every founder has a different story, ambition and way of working, and I believe the strongest brands are built by understanding those things first.
Outside of work, I enjoy spending time with family and friends, practising Pilates and getting out on the golf course whenever I can. I find that stepping away from my desk often brings fresh perspective, something I try to bring to every client relationship and project.
If you're looking for a strategic partner who'll challenge your thinking, bring clarity to your ideas and help you move your business forward with confidence, I'd love to hear from you.
Based in Bath, working across the UK
I’m a freelance brand designer and graphic designer based in Bath, working with businesses, studios, agencies and marketing teams across the UK.
Most of my projects are delivered remotely, making it easy to work together wherever you’re based. From a one off design project to ongoing creative support, I work collaboratively with clients across Bath, Bristol, Somerset and beyond.
Whether we’re in the same city or working from opposite ends of the country, you’ll get the same thoughtful approach, clear communication and reliable design support.